CROWDSOURCING COMMUNITY
COMPANY THAT USES ITS CREATIVE COMMUNITY TO WORK WITH WELL-KNOWN BRANDS ON THEIR MARKETING CAMPAIGNS.
SCENARIO
This was a project for an online advertising agency. Our team applied design thinking methodologies to the client’s current crowdsourcing business models to propose innovative solutions for business growth.
THE PROJECT
The goal of the project was to understand the future of crowdsourcing by identifying who is joining various online communities. We analyzed how the community members behave, what motivates them and what opportunities exist for companies to capitalize on their biggest asset: their community. 
THE PROCESS
In order to research crowdsourcing communities, we used design methods to identify each step in the community engagement process. This entailed conducting interviews, creating personas and developing journey maps to identify the key moments in the crowdsourcing process for any community member.  In obtaining this information, it was possible to highlight what motivates participation in communities and, most importantly, generate insights such as:
- Demanding too much from the community could prevent them from joining the contests.
- Seeing other people’s ideas sparks creativity to develop other ideas
These and other insights lead to ideas that were later tested, pivoted and prototyped.
RESULT
The company created an app that appealed to all the community members - the final features were tailored to meet the needs of the community, support their involvement and harbor more creativity. This encouraged more engagement from the existing community, enriching their experience, and also motivating participation from new members.